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Copywriting and landing pages

13 years writing copy that sells.

I write the copy and build the page myself: copywriting, layout and SEO in one pair of hands.

Start a project → See the work
Wrote for
  • Livepage
  • Animalpark
  • Captain Droid
  • Чиста справа

A few lines from my work

Instead of promises. Written in English for clients of the Livepage agency, 2025.

PFLBperformance testing
00:01. New release. Shiny slides, glossy banners, and the code nobody dared to test at 2 a.m. goes live. The register button is dead. Not slow. Not laggy. Dead.
N-iXgenerative AI, FinOps
Then a message from the CFO arrives with no subject line. Attached is an invoice from the model provider for $47,000. For one month.
N-iXcybersecurity
Most companies do not even suspect that while the SOC panel shows green, an algorithm is already working in the shadows, learning from their logs.

All four texts, PDF →

Your site gets read. But do people buy after it?

Usually not. Here are four common reasons, and what I do about them.

Before
After
The copy reads fine, but no leads come in — the page talks about the company, not the client's problem.
I rewrite for conversion: the audience's language and concrete arguments instead of generic claims
The page doesn't show up on Google — SEO got left for “later”.
I build semantics and structure from the first draft, so the page starts climbing in search
The copy and design are ready, but nobody's around to turn them into a live page.
I build and publish it myself — you get a working page, not a file for someone else to assemble
A copywriter wrote generic lines without digging into the product.
I research the product and competitors first, otherwise the copy ends up empty

What I do

Copy, layout and SEO are usually three separate hires. I do all three and own the result end to end.

Copywriting

Landing pages, product listings, email, articles: copy people read to the end and act on.

Popular

Landing pages

Structure, build and publishing on GitHub Pages or your own hosting. You get a working page, not a Figma mockup or a Word file.

SEO

Search-friendly copy: semantics, headings, structure, so the page gets found on Google, not just praised in a chat.

AI in the process

AI speeds up the first drafts. I strip out the generic AI tells, check every fact, and rewrite anything that sounds templated — even this site's own copy went through several such passes.

Selected work

Agencies, brands, real projects. Every link works.

Livepage

The writer the editor never had to save

External writer for Livepage, an international digital agency: English-language articles for IT companies in the US and Europe. Mobile app performance testing for PFLB, AI development for Implex, plus B2B SaaS, fintech and cybersecurity. Strict briefs, SEO requirements, hard topics. The best proof isn't a review — it's the fact the agency kept sending new material, project after project.

“We've worked with Gregory for three years. He gets up to speed on new topics fast and sticks to the brief and deadlines without reminders. Three years of working together is already a quality signal in itself.”

— Livepage

The CTO says: the system is learning. The CFO answers: and it is learning on my account.

Open →
animalpark

Content and SEO for a petting zoo

Rewrote Animalpark's site for search: animal descriptions, attractions, landing pages. Result: #2 on Google for “contact zoo Kyiv”.

Open →
captain-droid

Content that outlived most of the apps it covered

Android app and game reviews for Captain Droid, an international catalog, under my own byline. Some pieces are still live and getting updated years after publication.

“Gregory prepared 2,000 app and game reviews for us.”

— Captain-Droid
Open →
Чиста справа

SEO copy that answers the one question that matters

Commercial copy on apartment-cleaning prices in Kyiv for Chysta Sprava: instead of “we clean well”, it answers “how much will this cost” up front. My scope is content and structure — not technical SEO.

“After publishing, the pages started matching client search queries better and bringing in more qualified inquiries.”

— Chysta Sprava
Open →

About me

Григорій ЙвдГЙ

I'm 51 and I'm from Uzhhorod. I got into copywriting by accident: started on content mills while looking for any kind of writing work, and it stuck. Then an agency, now I write and build pages myself. I've written enough to fill three volumes of Hugo's “The Man Who Laughs” — counted just out of curiosity. Before I write, I dig into the topic — otherwise the copy ends up written for “everyone”, which means no one.

  • 13+ years of experienceAgencies, brands, education projects: I've written for very different niches.
  • Always learningI'm studying Software Engineering. So with IT and SaaS clients I speak their language instead of translating from tech-speak. My first app: a free, ad-free video downloader →
  • No middlemenCopy doesn't get mangled at the build stage, because I see it from idea to publication.
✒

Why Smart Attic

The attic is where I work: a small room under the roof in Uzhhorod, with a view of the neighbors' rooftops.

That's where I write for clients in different countries, and where I build and publish the pages that then work for them.

How we work

Brief

A 15-minute chat or the short form below: what's the task, who's the audience, what's the goal.

Research

I look at the product, competitors and what people search for, otherwise copy is just a guess.

Copy and page

I write and structure it, and build it into a landing page right away if needed.

Edits and launch

Two rounds of edits are included. I publish it myself or hand over the finished page.

Rather not call? Fill in a 5-minute brief

The same questions I'd ask on a call. Only the contact is required — the rest can wait.

What do you need?
How can I reach you?

FAQ

How much does it cost?

Copywriting — $50-60, a full landing page — $150-350, SEO copy — from $50 per page. Cheaper than an agency, because AI handles part of the routine work while I own the final quality. I'll give you an exact number after a quick brief.

How fast is it done?

A short text — 1-2 days. A full landing page — usually 3-7 days, assuming quick feedback on revisions. Exact timing after a brief.

You use AI — what about quality?

AI speeds up the draft, but it doesn't make the calls. I check the facts, cut anything that sounds templated, and own the final version — if a single tired phrase survives, I don't ship it.

Which languages do you write in?

Ukrainian, Russian and English: both copywriting and SEO.

Free

Not ready to hire? Start small.

Send me a link to your page: I'll reply with three concrete fixes, no call needed.

Got a project? Skip the intro.

Two lines about the task, and I'll tell you honestly whether I can help.

Message on Telegram Send an email

⚡ I usually reply within 2 hours

Or leave your number — I'll call back.